The quick answer to whether you can sell on both Amazon and Shopify is yes. You can absolutely run two ecommerce stores at the same time. Now, for a more detailed answer, let’s explore the pros and cons of selling on Amazon and Shopify so you can make the best decision for your business.
Selling on Amazon
The first and most obvious benefit of selling on Amazon is that it gives you access to millions of potential customers. Not only is Amazon the largest online retailer in the world, but it’s also one of the most trusted. People are used to buying everything from groceries to electronics on Amazon, so if you can get your products in front of them, you’re likely to make a sale.
Another big advantage of selling on Amazon is that it’s relatively easy to get started. You don’t need to build a website or invest in marketing. You can simply create a seller account, list your products, and start selling.
Of course, there are also some downsides to selling on Amazon. The biggest one is that you have less control over your brand.
When customers buy from Amazon, they think of Amazon first and your brand second. This is because Amazon does a lot of the marketing for you. While this can be a good thing, it also means that you have less control over how your brand is perceived.
Selling on Shopify
Shopify is a platform that lets you create your own online store. This means that when customers buy from you, they think of your brand first and foremost. This is a big advantage if you’re trying to build a strong brand identity.
Another benefit of Shopify is that it gives you more control over the look and feel of your store. With Shopify, you can choose a theme for your store and customize it to match your brand. You also have more control over the checkout process and can add features like customer reviews and social media integration.
The downside of Shopify is that it requires more work to get started. You need to build a website, set up hosting, and design your store before you can start selling. Additionally, Shopify stores typically have higher operating costs than Amazon stores because they require more hosting and maintenance.
So Which One Should You Choose?
The answer to this question depends on your goals and preferences. If you want to quickly get started with minimal effort, then selling on Amazon is probably the best option for you.
However, if you’re looking for more control over your brand identity and want to create a more custom experience for your customers, then Shopify might be the better option.
