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Can You Create a Sales Funnel on Shopify?

Last updated on October 1, 2022 @ 8:53 pm

Sales funnels are a great way to increase conversion rates and boost revenue. As ecommerce platforms go, Shopify is one of the best options for setting up a sales funnel. In this article, we’ll show you how to create a sales funnel on Shopify, and how to use it effectively.

A sales funnel is a process that leads a potential customer from initial awareness of your product or service, through to purchase. By creating a sales funnel on Shopify, you can nurture prospects through each stage of the buyer’s journey, and increase your chances of making a sale.

There are four key stages in a typical sales funnel:

Awareness: This is the stage at which prospects become aware of your product or service. You can generate awareness by using marketing techniques such as content marketing, search engine optimization (SEO), and paid advertising.

PRO TIP: There is no one-size-fits-all answer to this question, as the best sales funnel for your Shopify store will vary depending on your products, your target audience, and your overall marketing strategy. However, there are some general guidelines that can help you create a successful sales funnel for your Shopify store.

1. Start with a strong foundation: Before you can start building your sales funnel, you need to make sure that your Shopify store is set up for success. This means having a well-designed website, clear product descriptions, and high-quality product images.

2. Know your target audience: Who are you trying to sell to? What are their needs and wants? What motivates them to buy? When you know who your target audience is, you can create a sales funnel that is tailored to them.

3. Offer something of value: In order for people to hand over their hard-earned cash, you need to offer them something that they perceive as being valuable. This could be a discount, free shipping, or a freebie with purchase.

4. Make it easy to buy: The easier it is for people to buy from you, the more likely they are to do so. Use clear

Interest: Once prospects are aware of your offering, they move into the interest stage, where they start to learn more about what you have to offer. You can generate interest by providing more information about your product or service, through blog posts, white papers, case studies, webinars, or free trials.

Consideration: In this stage, prospects are evaluating whether or not your offering is the right fit for their needs. You can generate consideration by providing even more information about your product or service, and by offering free consultations or quotes.

Decision: finally, prospects reach the decision stage, where they decide whether or not to make a purchase. You can encourage prospects to make a purchase by offering discounts, special deals, or free shipping.

Creating a sales funnel on Shopify is easy with the help of apps like Funnel Buildr 2.0 and Quick Funnel Builder. These apps allow you to create custom pages and pop-ups that guide prospects through each stage of the sales funnel. They also come with built-in conversion tracking so you can see how well your funnel is performing.

If you want to create a sales funnel on Shopify that converts , start by installing one of these apps from the Shopify App Store today.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.