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Can You Do AB Testing on Squarespace?

Last updated on October 1, 2022 @ 1:42 am

AB testing, also known as A/B testing, is a method of comparing two versions of a web page to see which one performs better. The “A” version is the control, while the “B” version is the test.

The goal of AB testing is to improve website conversion rates, but it can also be used to increase website traffic, click-through rates, and other measures of success.

Squarespace is a popular website builder that offers users a wide range of templates and tools to create a professional-looking website. While Squarespace does not offer a built-in AB testing tool, there are a few workarounds that can be used to test different versions of your Squarespace website.

PRO TIP: AB testing on Squarespace is not possible without the use of third-party tools. This can lead to inconsistency in your results and may skew your data.

One workaround is to use Google Optimize, which is a free tool that can be used to create and run AB tests on your Squarespace website. Google Optimize can be used to test different versions of your website’s home page, landing pages, product pages, and more.

Another workaround is to use a third-party AB testing tool such as Optimizely or VWO, which offer paid plans that allow you to run AB tests on your Squarespace website.

So, can you do AB testing on Squarespace? While Squarespace does not offer a built-in AB testing tool, there are workarounds that can be used to test different versions of your Squarespace website. By using Google Optimize or a third-party AB testing tool, you can test different versions of your Squarespace website to see which one performs better.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.