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Can You Hide the Price on Shopify?

Last updated on October 2, 2022 @ 5:10 am

It’s no secret that many shoppers are price-sensitive. In fact, a study by Marketing Metrix found that 68% of shoppers abandon their shopping carts because of high shipping costs.

As a result, many online retailers choose to hide the price of their products until the customer is ready to checkout. But is this really the best strategy?

There are pros and cons to hiding prices on your website. On the one hand, it can increase conversion rates by getting customers further down the sales funnel before they see the price tag. On the other hand, it can create a sense of mistrust and cause customers to abandon your site altogether.

So, what’s the best course of action? Ultimately, it depends on your business and your customers.

If you’re selling high-end luxury goods, for example, hiding prices may not be an issue. But if you’re selling more affordable items, you may want to consider making pricing more visible.

PRO TIP: If you are considering hiding the price on your Shopify store, be aware that this is against Shopify’s Terms of Service. Hiding the price may result in your store being suspended or even terminated.

Here are a few things to keep in mind if you’re thinking about hiding prices on your Shopify store:

1. Make sure your pricing is clearly displayed at checkout
If you decide to hide prices on your website, it’s important to make sure that they’re displayed prominently at checkout. Otherwise, customers may feel misled and be less likely to complete their purchase.

2. Use pricing strategies to your advantage
If you’re concerned about how hiding prices will affect your business, there are a few pricing strategies you can use to offset any potential losses. For example, you could offer free shipping or discounts for larger orders.

3. Be transparent about why you’re hiding prices
If you do choose to hide prices on your website, be sure to explain why you’re doing so in a clear and concise way. Customers will be more likely to understand and forgive any inconvenience if they know there’s a good reason for it.

Can You Hide the Price on Shopify?
Yes, you can hide the price on Shopify using special coding that will make the price invisible until the customer is ready to checkout. However, there are pros and cons to this strategy that you should consider before implementing it on your store.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.