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Can You Integrate Mailchimp With WooCommerce?

Last updated on January 12, 2023 @ 3:44 pm

Are you looking to add email marketing to your WooCommerce store?

Adding an email marketing service to your WooCommerce store can be a great way to increase sales and conversions. And one of the most popular email marketing services is Mailchimp.

But can you integrate Mailchimp with WooCommerce?

The short answer is yes, you can integrate Mailchimp with WooCommerce. In fact, there are a few different ways to do it. And we’re going to show you how.

PRO TIP: Mailchimp is a great tool for managing your email list, but it can be difficult to integrate with WooCommerce. If you’re not careful, you may end up with duplicate subscribers, or worse, losing subscribers altogether.

Before we get started, you’ll need to have a Mailchimp account. If you don’t have one yet, you can sign up for a free account here.

Option 1: Use the Mailchimp for WooCommerce Plugin

The easiest way to integrate Mailchimp with WooCommerce is to use the Mailchimp for WooCommerce plugin. This plugin is developed by WooCommerce and is available for free from the WordPress plugin repository.

With this plugin, you can automatically add customers and their order information to your Mailchimp list. You can also send automated emails based on customer behavior, such as abandoned carts or first purchases.

To set up the plugin:

  1. Install and activate the plugin.
  2. Go to WooCommerce > Settings > Integration. You should see a section for Mailchimp.
  3. Click the Sign Up for a Free Account button.
  4. Enter your Mailchimp API key and click the Save changes button.
  5. Configure the other settings on this page as desired and click the Save changes button again.

Option 2: Use the Jetpack Plugin

If you’re using Jetpack on your WordPress site, then you already have access to a powerful email subscription tool called Subscriptions. And you can use Subscriptions to integrate Mailchimp with WooCommerce.

To set up Subscriptions:

  1. Go to your Jetpack settings and make sure the Subscriptions module is activated.
  2. Go to your WordPress posts and pages and look for the subscribe checkbox.
  3. Check the box if you want people to be able to subscribe to that post or page.
  4. Configure the other settings on this page as desired.
  5. When you’re finished, click the Save changes button.

Option 3: Use Zapier

  1. If you’re not familiar with Zapier, it’s a tool that allows you to connect different web applications together . So , in this case, we’re going to use Zapier to connect WooCommerce and Mailchimp.
  2. To set up this integration, you’ll need a Zapier account. If you don’t have one yet, you can sign up for a free account here. Go to Zapier and click the Make a New Zap button. For the trigger application, choose WooCommerce.
  3. Then, select New Order from the trigger event drop – down menu. For action application, choose MailChimp. Then, select Add/Update Subscriber from action event drop – down menu Click Continue.

Option 4: Use AutomateWoo

  1. If you’re using AutomateWoo on your WooCommerce store, then you can use it to integrate WooCommerce with Mailchimp. AutomateWoo is a powerful workflow automation plugin for WooCommerce stores that can be used for a variety of automation tasks, including integrating with Mailchimp.
  2. To set up this integration, you’ll need an AutomateWoo account. If you don’t have one yet, you can sign up for a free trial here. You will need to enter your first name, last name, email address, list ID, double opt-in, update existing, send welcome, merge vars, tags, and new contact.
  3. At this point, your WordPress site will be integrated with Mailchimp and your customers’ data will be automatically added to Mailchimp lists when they purchase products from your store.
  4. In conclusion, AutomateWoo makes it easy to integrate your WooCommerce store with Mailchimp, allowing you to seamlessly manage your customer’s data and automate your marketing efforts.
Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.