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Can You Use Google Tag Manager Without Shopify Plus?

Last updated on October 1, 2022 @ 6:08 pm

If you’re a Shopify Plus merchant, you might be wondering if you can use Google Tag Manager (GTM) on your store. The answer is yes! GTM can be used on Shopify Plus stores, and can even be used to manage tags for some of Shopify Plus’ built-in features.

Here’s a quick rundown of how GTM works and how you can use it on your Shopify Plus store:

GTM is a tag management system that allows you to manage all your website tags in one place. This includes tracking codes for things like Google Analytics, Facebook Pixel, and any other third-party code you might need to add to your website.

GTM makes it easy to add, remove, and edit tags without having to edit your website code. This means that you can make changes to your tag setup without having to involve your web developer every time.

PRO TIP: While it is possible to use Google Tag Manager without Shopify Plus, it is not recommended. Doing so can lead to unexpected and unwanted behavior on your store, including decreased performance and inaccurate data tracking.

GTM also allows you to create custom tags and triggers for specific events on your website. This means that you can track any action that a visitor takes on your site, such as adding an item to their cart or completing a purchase.

To use GTM on your Shopify Plus store, you’ll first need to create a GTM account and container. Then, you’ll need to add the GTM code snippet to your website code. Once GTM is set up, you can start adding tags and triggers via the GTM interface.

Shopify Plus has its own built-in features for tracking certain events on your store, such as checkout conversion tracking and abandoned cart recovery. However, these features are not available in all countries. If you’re using Shopify Plus in a country where these features are not available, you can use GTM to track these events instead.

To track checkout conversion with GTM, you’ll need to create a custom tag and trigger for the “Thank You” page. For abandoned cart recovery, you’ll need to create a custom tag and trigger for the “Cart” page.

Overall, GTM is a powerful tool that can be used to manage all your website tags in one place. It’s especially useful for Shopify Plus merchants who want to track specific events on their store or who are using Shopify Plus in a country where certain built-in features are not available.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.