In early May of this year, news broke that GoDaddy, the largest and most well-known domain name registrar in the world, had acquired Uniregistry, a smaller competitor. This purchase was seen as surprising, as GoDaddy is a company whose primary focus is on domain name registration, and Uniregistry is a registrar best known for its DNSSEC validation services.
However, the acquisition may not be as surprising as it first appears.
First, it should be noted that GoDaddy has been aggressively expanding its domain name registration business in recent years. In 2016, it acquired the registrar Namecheap, and in 2017 it acquired the registrar iPromote.
These acquisitions have given GoDaddy a stronger position in the domain name registration market, and have made it one of the largest providers of domain name services in the world.
Additionally, GoDaddy has been investing in technologies that could help it compete in the domain name registration market. For example, it has been investing in cloud-based domain name registration services, and it has been working on a new domain name registration platform that will use artificial intelligence to identify potential domain names.
These technologies could help GoDaddy to compete against larger registrars like Google and Amazon.
In conclusion, it is possible that the acquisition of Uniregistry by GoDaddy was not as surprising as it first appeared. GoDaddy has been aggressively expanding its domain name registration business, and has been investing in technologies that could help it compete against larger registrars.
Additionally, GoDaddy has a strong position in the domain name market due to its recent acquisitions.