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Do Trust Badges Work Shopify?

Last updated on October 1, 2022 @ 6:41 pm

A trust badge is a symbol or mark that indicates a website is trustworthy. Trust badges are often used to increase confidence in online stores, and can be found on the checkout page of many e-commerce websites.

Shopify is one of the most popular e-commerce platforms, and many Shopify stores use trust badges to help increase customer confidence. But do trust badges actually work?

There is some evidence that trust badges can increase conversion rates. A study by ConversionXL found that adding a trust badge to a checkout page increased conversion rates by 7%.

PRO TIP: There is no definitive answer to this question – it depends on the store, the products, and the customer. However, some research suggests that trust badges may not be as effective as they are thought to be, and may even deter some customers from making a purchase. Use caution when considering using trust badges on your Shopify store, and consider other options such as customer reviews or testimonials.

Another study, by Baymard Institute, found that 43% of shoppers said they were more likely to purchase from a website that had a trust badge.

While there is some evidence that trust badges can be effective, it’s important to note that they are just one part of creating a trustworthy website. There are many other factors that contribute to whether or not a website is perceived as trustworthy, including the design, copy, and overall user experience.

In conclusion, while trust badges may not be a silver bullet, they can be one part of creating a website that instills confidence in shoppers and leads to more sales.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.