It’s no secret that a well-designed website can help increase traffic and conversion rates. The question is, does changing your Shopify theme affect SEO?
The answer is yes and no. While a new theme can give your site a fresh look and feel, it won’t automatically improve your SEO. However, if the new theme is coded better than your old one, it could help improve your site’s ranking in search results.
PRO TIP: If you are considering changing your Shopify theme, be aware that this could affect your SEO. Depending on the new theme you choose, your store’s layout and structure could be different, which could result in a lower ranking on search engines. If you are concerned about this, be sure to speak with a Shopify expert or an SEO specialist before making any changes.
Here are a few things to keep in mind when changing your Shopify theme:
- Your site’s URL structure could change. If you’re switching to a new theme that uses a different URL structure, make sure to update your redirects so that visitors (and search engines) can find your content.
- Your title tags and meta descriptions could change. If your new theme uses different HTML tags for these elements, make sure to update your titles and descriptions accordingly.
- Your site’s design could change. This could affect how users interact with your site, which could in turn affect your SEO. For example, if your new theme makes it harder for users to find your content, you may see a drop in organic traffic.
In conclusion, changing your Shopify theme can affect SEO, but it’s not a guarantee of improved ranking. Be sure to take into account how your site’s URL structure, title tags, meta descriptions, and design could change when choosing a new theme.
