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Does Shopify Allow AB Testing?

Last updated on October 1, 2022 @ 4:26 pm

Shopify does allow AB testing, but it’s not as simple as just installing a plugin or adding a piece of code to your site. You need to use a third-party service like Optimizely, which integrates with Shopify.

Once you’ve set up your account with Optimizely, you can create AB test variations and track results directly within the Shopify interface.

AB testing

is a technique used to compare two or more versions of a web page or app to see which one performs better. AB testing is important because it allows you to make informed decisions about what works best for your customers, and ultimately increase conversions and sales.

Shopify does allow AB testing using a third-party service like Optimizely. Once you’ve set up your account with Optimizely, you can create AB test variations and track results directly within the Shopify interface.

PRO TIP: If you are considering using Shopify to run AB tests on your ecommerce site, be aware that Shopify does not currently allow for this functionality. While you can use Shopify to create and manage your online store, you will need to use a third-party service to actually conduct AB testing. This is something to keep in mind when planning your ecommerce strategy, as it may limit your ability to test different aspects of your site.

Conclusion:
Yes, Shopify does allow AB testing using a third-party service like Optimizely.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.