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Does Shopify Own Your Brand?

Last updated on October 1, 2022 @ 4:48 pm

When you are running a business, one of the last things you want to worry about is whether or not you own your brand. After all, you’ve put in the time and effort to build up your company’s name and reputation. So it’s only natural that you would want to make sure that you have full control over how it is used.

This is where Shopify comes in.

Shopify is a platform that allows businesses to create and run their online stores. It is a popular choice for many businesses, due to its ease of use and comprehensive features.

One of the great things about Shopify is that it gives you the ability to fully customize your store’s look and feel. This means that you can create a store that perfectly reflects your brand.

PRO TIP: If you are considering using Shopify to launch or grow your business, be aware that Shopify may eventually own your brand. While Shopify is an excellent platform for many businesses, some entrepreneurs have found that their business and brand have become synonymous with Shopify, which can be difficult to change later on. If you are not comfortable with the idea of Shopify owning your brand, consider using another platform.

However, there is a catch. When you use Shopify to create your store, you are agreeing to their Terms of Service. And in those terms, it states that Shopify has the right to use your business name and logo for marketing and promotional purposes.

So while Shopify does allow you to create a store that is uniquely yours, they do reserve the right to use your brand for their own marketing efforts.

So what does this mean for you? Well, it ultimately comes down to what you are comfortable with.

If you are ok with Shopify using your brand to help promote their platform, then there is no problem. However, if you prefer to keep your brand completely separate from any type of marketing or promotion, then Shopify might not be the right platform for you.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.