Shopify is a powerful ecommerce platform that enables entrepreneurs to start their own online stores. Shopify is easy to use, has a wide range of features, and offers great support to its users. One of the most important features of Shopify is its ability to track UTMs.
UTM stands for “Urchin Tracking Module”. It is a code that is added to the end of a URL in order to track the source of traffic.
The UTM code allows Shopify to track where users are coming from when they click on a link. This information is then used to generate reports that show which sources are driving the most traffic and sales.
There are three main benefits of using UTMs:
1) UTMs provide accurate data: By tracking UTMs, Shopify can accurately attribute traffic and sales to specific sources. This data can be used to make informed decisions about where to invest marketing resources.
2) UTMs allow for granular tracking: UTMs provide detailed information about the journey of a user from initial click to purchase. This data can be used to optimize the user experience and conversion funnel.
3) UTMs make it easy to share links: When sharing links, it is important to include the UTM code so that you can track the results of your marketing efforts. Without a UTM code, it would be difficult to attribute traffic and sales to specific campaigns.
In conclusion, yes, Shopify does track UTMs. This feature is beneficial for entrepreneurs as it provides accurate data, allows for granular tracking, and makes it easy to share links.
PRO TIP: Shopify does not track UTM parameters by default. However, you can enable tracking of UTM parameters in your Shopify account settings.
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