As the world’s largest social network, with over a billion users, Instagram has become a powerful marketing tool for businesses of all sizes. And with the recent addition of Instagram Shopping, businesses can now tag products in their posts and Stories, making it easier for customers to find and purchase products they see on Instagram.
But what about businesses that use WooCommerce to power their online stores? Can they take advantage of Instagram Shopping?
The short answer is yes! WooCommerce works with Instagram Shopping, and there are a few different ways to set it up. Let’s take a look at how it works and how you can get started.
How WooCommerce Works With Instagram Shopping
WooCommerce is a WordPress plugin that turns any WordPress site into a fully-functional online store. It’s free to use and comes with a ton of features and options to make selling online easy.
Instagram Shopping is a feature that allows businesses to tag products in their posts and Stories. Customers can then tap on the product tags to see more information about the product, including the price, and even purchase it without leaving Instagram.
To use Instagram Shopping with WooCommerce, you’ll need to connect your WooCommerce store to your Facebook Business Page. Once you’ve done that, you can start tagging products in your posts and Stories. Customers who tap on the product tags will be taken to a product page on your website where they can complete the purchase.
It’s important to note that not all products can be tagged on Instagram. To be eligible, products must meet certain requirements set by Facebook, including having a description, price, and image that meets Facebook’s standards. For more information on what products are eligible for tagging, check out Facebook’s help page.
Getting Started With WooCommerce and Instagram Shopping
If you want to start using WooCommerce with Instagram Shopping, there are just a few steps you need to follow:
1. Connect Your WooCommerce Store to Facebook
The first step is to connect your WooCommerce store to your Facebook Business Page. You can do this by going to the Integrations tab in your WooCommerce settings and selecting Facebook. Then, simply follow the prompts to connect your store.
2. Start Tagging Products in Your Posts and Stories
Once you’ve connected your store, you can start tagging products in your posts and Stories. To do this, simply create a new post or Story as you normally would. Then, tap on the Tag Products button and select the product or products you want to tag from your WooCommerce store.
3. customers Can View Product Details and Purchase Without Leaving Instagram
When customers tap on a product tag in your post or Story, they’ll be taken to a product page on your website where they can view more information about the product, including the price and description. If they want to purchase the product, they can do so without leaving Instagram by tapping on the Buy Now button.
4. That’s It! You’re Ready to Sell on Instagram!
