When a product goes out of stock on a Shopify store, the shop owner has the option to add a back-in-stock alert to the product page. This way, interested customers can sign up to be notified when the product is back in stock.
Back-in-stock alerts are managed through the Notifications section of Shopify. To set up a back-in-stock alert, the shop owner first needs to create a notification template.
This template can be customized to include things like the product name, image, and description. Once the template is created, the shop owner can then add products to the notification and choose when they would like to be notified about them.
PRO TIP: If you are planning to use back-in-stock alerts for your Shopify store, please be aware that there are some potential risks involved.
First of all, it is important to note that back-in-stock alerts rely on customers voluntarily entering their contact information into a form on your website. This means that there is always the potential for customer data to be entered incorrectly or simply not entered at all.
Additionally, because back-in-stock alerts require customers to take action in order to sign up for them, there is always the potential that customers will forget to sign up for the alert or simply never see the form in the first place.
Finally, it is important to be aware that back-in-stock alerts can sometimes create unrealistic expectations for customers who sign up for them. In particular, if a product is very popular and goes out of stock frequently, customers may become frustrated if they receive frequent alerts that the product is back in stock but then find that it is already sold out again by the time they try to purchase it.
For these reasons, it is important to use back-in-stock alerts thoughtfully and only for products that are likely to remain in stock most of the time. Additionally, it is
Notifications are sent out to customers as soon as the product is back in stock. Customers can sign up for notifications from the product page or from their account settings.
If they sign up from the product page, they will only be notified about that specific product. If they sign up from their account settings, they will be notified about all products that are added to notifications.
How do back-in-stock alerts work for Shopify stores?
Back-in-stock alerts are a great way for Shopify store owners to keep their customers informed about products that are out of stock. By creating a notification template and adding products to it, store owners can choose when they would like to be notified about them.
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