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How Do I Add an Announcement Bar on Shopify?

Last updated on October 1, 2022 @ 2:06 pm

Adding an announcement bar to your Shopify store is a great way to improve customer engagement and boost conversions. Here are four simple steps to get started:

1. Choose a relevant announcement: Whether you’re running a sale, promoting a new product, or sharing an important update, make sure your announcement is relevant to your audience.

2. Keep it short and sweet: Customers have short attention spans, so keep your announcement concise and to the point. Use clear and actionable language that encourages them to take the desired action.

3. Use strong visuals: In addition to text, use images or videos to capture attention and make your announcement more engaging. You can also add visual interest with color and typography.

4. Test and measure: Once you’ve added your announcement bar, monitor its performance and make changes as needed. Pay attention to click-through rates, conversion rates, and other key metrics.


Adding an announcement bar is a great way to improve customer engagement on your Shopify store. By following the four steps above, you can create an effective announcement bar that will help boost conversions and sales.

PRO TIP: Adding an announcement bar on Shopify can be a great way to promote sales or special events, but it’s important to make sure that the announcement bar is set up correctly. Otherwise, it could interfere with the normal functioning of your shop.
Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.