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How Do I Connect WooCommerce to ActiveCampaign?

Last updated on January 11, 2023 @ 12:35 pm

ActiveCampaign is an all-in-one marketing automation software that helps businesses attract, engage, and convert their leads. It’s a powerful tool, but it can be hard to know where to start.

If you’re using WooCommerce to run your online store, you’re in luck. ActiveCampaign can be easily connected to WooCommerce, so you can start using its powerful marketing automation features right away.

In this article, we’ll show you how to connect WooCommerce to ActiveCampaign in just a few steps. By the end, you’ll be able to start using ActiveCampaign to automate your marketing and boost your sales. Let’s get started!

  1. Install and activate the ActiveCampaign for WooCommerce plugin from the plugin directory on your WordPress site, or by uploading the plugin files to your server.
  2. Connect the plugin to your ActiveCampaign account by going to the ActiveCampaign for WooCommerce settings page and entering your ActiveCampaign URL and API key.
  3. Decide which events you want to track in WooCommerce. You can change the default tracking options in the settings.
  4. Create automation rules in the ActiveCampaign dashboard by selecting “WooCommerce” as the trigger and choosing the action you want ActiveCampaign to take when the trigger occurs, such as sending an email or adding a contact to a list.
  5. Use the automation rules you’ve created to boost sales by automating your marketing efforts, such as adding a customer to a “customers” list in ActiveCampaign after a purchase or sending an automated email to remind someone about an abandoned cart.
  6. Use ActiveCampaign for WooCommerce to send targeted emails based on customer behavior by creating a new campaign in the “Email Campaigns” section of ActiveCampaign and selecting “WooCommerce” as the audience.
PRO TIP: If you are planning to connect WooCommerce to ActiveCampaign, please be aware that there is a risk of data loss.

When connecting the two platforms, please be sure to take a backup of your WooCommerce data first. This will ensure that you have a copy of your data in case anything goes wrong during the connection process.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.