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How Do I Create a Product Bundle on Shopify?

Last updated on January 7, 2023 @ 3:15 pm

Product bundling is a popular marketing strategy where businesses offer a group, or “bundle,” of products or services at a discounted price. The idea is that customers will buy the bundle because they perceive it to be a better deal than buying the products individually.

Bundling can be an effective way to increase sales and revenue, but it’s not right for every business or every product. In this article, we’ll discuss when and how to create a product bundle on Shopify.

What is product bundling?

Product bundling is a marketing strategy where businesses offer a group, or “bundle,” of products or services at a discounted price.

Advantages of product bundling

1. Increased sales and revenue

The most obvious advantage of product bundling is that it can increase sales and revenue. If done correctly, customers will perceive the bundle as a good deal and be more likely to buy it than to buy the products individually.

PRO TIP: If you are considering creating a product bundle on Shopify, be aware that there are some potential risks involved. For example, if you bundle products together that are not typically purchased together, you may confuse or frustrate your customers. Additionally, bundles can be difficult to manage from a inventory perspective, so make sure you have a plan in place for tracking and replenishing stock.

2. More efficient inventory management

Another advantage of product bundling is that it can help with inventory management.
If you have products that are selling slowly, you can bundle them with other products to help move them out of inventory.

3. Easier marketing and promotion

Marketing and promoting individual products can be time-consuming and expensive. Bundling several products together can make your marketing and promotion more efficient.

Disadvantages of product bundling

The disadvantages of product bundling are:

  • You may lose money on some sales.
  • Some customers may not want all the items in the bundle.
  • Bundles can make your product line too complicated.
  • You may lose money on some sales.
  • It can be difficult to create an effective bundle.
  • You may need to change your pricing structure.
  • When to create a product bundle
  • When you have slow-moving inventory.
  • When you want to simplify your product line.
  • When you want to make your marketing more efficient.
  • When you have slow-moving inventory.

How to create a product bundle on Shopify

Step 1: Choose the products you want to include in your bundle.

Step 2: Create a new collection for your bundle.

Step 3: Create a new product for your bundle.

Step 4: Configure your shipping settings for your bundle.

Step 5: Promote your new bundle! )Now that you know when and how to create a product bundle on Shopify, you’re ready to start increasing sales and revenue for your business!

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.