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How Do I Create a Referral Program in WooCommerce?

Last updated on January 14, 2023 @ 3:03 am

As an eCommerce business owner, you know that customer acquisition can be a tough and costly process. But did you know that referred customers have a 16% higher lifetime value than other customers?

A referral program is a great way to incentivize your existing customers to bring in new business, and it can be a cost-effective way to grow your company. So how do you set up a referral program in WooCommerce?

Step 1: Decide what you’re going to offer as a reward.

The first step in setting up your referral program is deciding what you’re going to offer as a reward for customers who refer new business your way. Will it be a discount on their next purchase?

A free product? Something else entirely?

Step 2: Choose a plugin or extension.

There are a few different plugins and extensions that you can use to set up a referral program in WooCommerce. Some of the most popular include ReferralCandy, ReferralWP, and AffiliateWP.

PRO TIP: This article provides instruction on how to create a referral program in WooCommerce. However, it is important to note that there are some risks associated with running a referral program. For example, if not managed correctly, referral programs can result in customers churning and becoming unengaged with your brand. Additionally, referral programs can be costly to run and may not be worth the investment if you are not seeing a significant return.

Step 3: Install and activate the plugin or extension.

Once you’ve chosen the plugin or extension you want to use, install and activate it on your WordPress site. Then, follow the instructions for setting up the referral program.

Step 4: Promote your referral program.

The final step is promoting your referral program to your existing customers. You can do this through email marketing, social media, or even just by adding a banner to your website.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.