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How Do I Create an Abandoned Cart Email in Squarespace?

Last updated on October 1, 2022 @ 8:50 am

Abandoned cart emails are a key part of ecommerce recovery. By automatically sending an email to customers who have started but not completed a purchase on your site, you can encourage them to come back and complete their order.

If you’re using Squarespace Commerce, you can set up abandoned cart email reminders in just a few clicks. Here’s how:

1. Log in to your Squarespace account and go to Billing & Account.

2. Under Products, click Abandoned Carts.

3. Check the box next to Enable Abandoned Cart Emails.

4. Enter the Email Address where you want abandoned cart notifications to be sent.

This can be your own email address or the address of someone on your team.

5. Under Email Content, enter the Subject Line, From Name, and Email Body. You can use the following variables in the body of your email:
– [items] – A list of items in the cart
– [firstname] – The first name of the customer
– [lastname] – The last name of the customer
– [email] – The email address of the customer
– [orderlink] – A link to the order page

Creating an abandoned cart email in Squarespace is a quick and easy process that can help encourage customers to complete their purchase on your site.

PRO TIP: If you are considering creating an abandoned cart email in Squarespace, be aware that there are some potential risks involved. First, if you do not set up your email correctly, you could end up spamming your customers. Second, if you do not design your email properly, it could be difficult for customers to understand what they need to do in order to complete their purchase. Finally, if you do not test your email before sending it out, you could end up with a lot of bounced messages and frustrated customers.
Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.