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How Do I Create an About Us Page on Squarespace?

Last updated on October 1, 2022 @ 8:50 am

An “About Us” page is one of the most important pages on your website. It’s your opportunity to tell your story, build trust, and connect with your audience.

When creating an About Us page on Squarespace, there are a few things to keep in mind:

1. Keep it simple

Your About Us page should be easy to read and understand. Use short, concise sentences and avoid jargon.

2. Tell your story

Your About Us page is the perfect place to share your story. What’s your company’s history?

What are your values? Why do you do what you do? Share these details on your About Us page to help your visitors understand who you are and what you stand for.

PRO TIP: Please be cautious when creating an “About Us” page on Squarespace. Some users have reported that their pages have been deleted or blocked without warning.

3. Be transparent

Be honest and open on your About Us page. If you’re not, visitors will likely sense it and lose trust in your company. Share information about your team, your products, and anything else that will help build trust with your audience.

4. Use images and videos

Images and videos can help bring your About Us page to life. Share photos of your team, office, or product in action to give visitors a behind-the-scenes look at your company. Or, use video to tell your story in a more engaging way.

5. Include a call-to-action (CTA)

Your About Us page is the perfect place to include a CTA, whether it’s inviting visitors to sign up for your newsletter or urging them to learn more about your product or service. Make it easy for visitors to take the next step with a CTA that’s clear and concise.

Creating an About Us page on Squarespace is easy and only takes a few minutes. Just login to your account, click “Pages” from the left-hand sidebar, then click “Add Page.” From there, you can choose from a variety of pre-designed templates or start from scratch with a blank canvas.

Once you’ve selected a template or blank canvas, you can begin adding content to your About Us page. Be sure to keep the tips above in mind as you’re creating content for your page. And remember, you can always edit or update your page as needed – so don’t hesitate to experiment until you find what works best for you and your business!

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.