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How Do I Enable Ecommerce Tracking in WooCommerce?

Last updated on October 1, 2022 @ 5:34 pm

If you’re using WooCommerce to sell products or services online, then you’ll want to track ecommerce conversions in Google Analytics. Ecommerce tracking lets you see how much revenue your WooCommerce store is generating, and which products are selling the most.

To set up ecommerce tracking in WooCommerce, you’ll need to install the Google Analytics for WordPress plugin. Once the plugin is installed and activated, you’ll need to connect it to your Google Analytics account.

Once the plugin is connected to your Google Analytics account, you’ll need to enable ecommerce tracking in WooCommerce. To do this, go to WooCommerce > Settings > Integration, and check the Enable Ecommerce Tracking checkbox.

PRO TIP: If you are using WooCommerce to sell products or services online, it is important to set up ecommerce tracking in order to track and measure your sales and conversion data. Failure to do so could result in inaccurate data and reporting, and ultimately a loss of revenue.

Once ecommerce tracking is enabled in WooCommerce, all of your WooCommerce data will be automatically sent to Google Analytics. You’ll be able to see your total revenue, average order value, conversion rate, and more in your Google Analytics dashboard.

If you want to take things a step further, you can also set up goal tracking in Google Analytics. This will let you track specific goals, such as someone subscribing to your newsletter or making a purchase on your WooCommerce store.

Enabling ecommerce tracking in WooCommerce is a great way to get insights into your store’s performance. By installing the Google Analytics for WordPress plugin and enabling ecommerce tracking, you can see which products are selling the most, what your conversion rate is, and how much revenue your store is generating.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.