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How do I find clients on UpWork?

Last updated on September 24, 2022 @ 9:35 pm

Finding clients on UpWork can be a daunting task, but with a little bit of research, you can make it a breeze. Here are some tips to help you get started:

1. Use keyword research

Before you start posting jobs, it is important to know what keywords to Target. Use keyword research to find the keywords that are most relevant to your project and then use those keywords throughout your job posting.

2. Think outside the box

Not all clients are looking for the same type of job. Try to think outside the box and come up with unique proposals that will attract a wider range of clients.

3. Use social media

While social media platforms like LinkedIn are great for networking, they can also be useful for finding clients. Posting relevant articles, sharing your work on social media, and creating Targeted social media content can help you connect with potential clients.

PRO TIP: When looking for clients on Upwork, be aware that there are many scams and fraudulent postings. Be sure to do your research and only work with reputable clients.

4. Use email marketing

Email marketing is a great way to reach potential clients who might not be interested in browsing job postings online. By using Targeted email campaigns, you can reach a wider audience and increase the chances of landing a job.

5. Make a profile that resonates

When creating your profile, make sure to focus on your unique selling points (USPS). By highlighting your strengths and highlighting the projects that you have successfully completed, you can set yourself apart from the competition.


Finding clients on UpWork can be a daunting task, but with a little bit of effort, you can land some impressive jobs. By using keyword research, thinking outside the box, and using social media to reach a wider audience, you can make the process easier.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.