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How Do I Increase AOV in Shopify?

Last updated on January 10, 2023 @ 7:05 pm

What is AOV?

AOV stands for Average Order Value. It’s a metric that measures the average amount of money spent per order on your ecommerce store. Increasing your AOV is important because it allows you to increase your profits without having to increase your traffic or conversion rate.

There are a few different ways to increase your AOV:

  • Upselling and cross-selling

    One of the easiest ways to increase your AOV is to upsell and cross-sell products to your customers. Upselling is when you offer a more expensive version of the product they’re already interested in. Cross-selling is when you offer complementary products that would go well with the product they’re interested in. For example, if someone is buying a dress, you could cross-sell them a pair of shoes or a necklace.

  • Bundling products together

    Another way to increase your AOV is to bundle products together.
    This is when you offer two or more products for sale as a package deal. Bundling products together is a great way to get customers to buy more than they originally intended. It’s also a great way to clear out excess inventory.

  • Running promotions and discounts

    Promotions and discounts are another great way to increase your AOV. This is because they encourage customers to buy more in order to take advantage of the savings. Just be sure not to run too many promotions or discounts, as this can devalue your brand.

PRO TIP: If you are looking for ways to increase your Average Order Value (AOV) in Shopify, be warned that there are many scams out there promising easy ways to do this. Many of these scams will try to get you to sign up for their services, or buy their products, and will not deliver on their promises. Be sure to do your research before signing up for any services, and only purchase products from reputable sources.
Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.