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How Do I Optimize SEO on Shopify?

Last updated on October 2, 2022 @ 2:16 am

As a Shopify store owner, you’re probably always looking for ways to optimize your site and increase your traffic. SEO is a great way to do this, but it can be tricky to know where to start. Here are some tips on how to optimize SEO for your Shopify store:

PRO TIP: If you are planning to optimize your Shopify store for SEO, be aware that there are some potential risks. First, if you change your shop’s URL structure, you could lose ranking in Google and other search engines. Second, if you use too many keywords on your website, you could be penalized by search engines for keyword stuffing. Finally, if you try to manipulate your search engine rankings by buying links or using other black hat SEO techniques, you could be banned from Google and other search engines entirely.

1. Do your research

The first step to optimizing your SEO is to do your research. Figure out what keywords you want to Target, and then use those keywords throughout your site.

Use them in your titles, tags, descriptions, and anywhere else you can think of. This will help search engines find your site when people are searching for those keywords.

2. Use alt tags

Make sure you’re using alt tags on all of your images. These are tags that describe the image, and they help search engines understand what the image is about. This can be a great way to get more traffic from image searches.

3. Optimize your titles and descriptions

Your titles and descriptions are another important place to use keywords. Make sure they’re specific and descriptive, so people will know what they’re going to find on your site. This is also a good place to include a call to action, such as “Shop now!” or “Get 10% off your first order!”

4. Use external links

Linking to other websites can help improve your SEO. Search engines see this as a sign that your website is relevant and useful, and it can help you rank higher in search results. Just be sure to link to high-quality websites that are relevant to your niche.

5. Submit your sitemap to search engines

A sitemap is a file that tells search engines about all the pages on your site. Submit yours to Google and Bing so they can index all of your pages and include them in their search results. You can find instructions on how to do this here: https://support.google.com/webmasters/answer/183668?hl=en
https://www.bing.com/webmaster/help/how-to-submit-sitemaps- 82afd1f6-a137-45f4-9441-5bbc48a4c4af

SEO can be a great way to increase traffic to your Shopify store. By doing your research, using keywords throughout your site, and optimizing your titles and descriptions, you can make sure people will be able to find you when they’re searching for what you sell.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.