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How Do I Run a Sale on Shopify?

Last updated on January 13, 2023 @ 3:00 am

Sales are a great way to drive traffic and encourage customers to buy your products. But how do you run a sale on Shopify?

There are a few things you’ll need to do to get started:

    1. Choose the products you want to put on sale

    2. Set up a sale page or collection

    3. Choose the type of sale you want to run

    4. Set up your discount

    5. Test your sale before it goes live

    6. Promote your sale

    7. Monitor your results

Let’s take a closer look at each of these steps.

PRO TIP: If you are thinking about running a sale on Shopify, there are a few things you should keep in mind. First, make sure that you are offering a fair discount – you don’t want to anger your existing customers by offering a deep discount to new ones. Second, make sure you are prepared for an influx of orders – if you can’t fulfill them all, you may end up with a lot of unhappy customers. Finally, be sure to promote your sale ahead of time so people know to take advantage of it!

1. Choose the products you want to put on sale.
The first step is to decide which products you want to include in your sale. You can put all of your products on sale, or just a selection. If you have a lot of products, you might want to consider putting together a sale page or collection so that customers can easily find the products they’re looking for.

2. Set up a sale page or collection.
Once you’ve decided which products you want to include in your sale, it’s time to set up a sale page or collection. This is where customers will be able to see all of the products that are on sale.

3. Choose the type of sale you want to run.
There are several different types of sales you can run on Shopify: percentage off, fixed amount off, buy one get one, and free shipping. You’ll need to decide which type of sale will work best for the products you’re selling and the goals you’re trying to achieve with your sale.

4. Set up your discount.
Now it’s time to set up your discount. This is where you’ll enter the details of your sale, such as the amount or percentage off, and any restrictions that apply (such as minimum purchase amount).

5. Test your sale before it goes live.
Before making your sale live, be sure to test it out first! This way you can make sure everything is working as it should and that there are no surprises when customers start trying to purchase items from your store.

6. Promote your sale.
Now that everything is set up and ready to go, it’s time to start promoting your sale! You can do this by sending out emails, creating social media posts, and running ads.

7. Monitor your results.
Finally, once your sale is live, it’s important to monitor how it’s doing and make any necessary adjustments along the way. This includes tracking your sales numbers and conversion rates, as well as any customer feedback you receive about the sale itself.

Conclusion: Overall, running a sale on Shopify is fairly straightforward and simply requires selecting the products for inclusion, setting up a page or collection devoted to the items on promotion, choosing the type of discount desired, inputting relevant information regarding said discount into Shopify’s system, testing the setup before making it live for customers, promoting the eventual live version of the campaign through various channels such as email and social media marketing outlets, and monitoring results after launch in order.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.