How Do I Set Up a Second Store on Shopify?

If you’re thinking about expanding your Shopify business by opening a second store, you’re on the right track. Adding a second store can help you reach a new customer base, tap into new markets, and grow your business. But before you get started, there are a few things you need to know about setting up a second Shopify store.

1. Why you might want to open a second store

There are a few reasons why you might want to open a second Shopify store:

Reach a new customer base

If you’re looking to reach a new customer base, opening a second store can help. You can use your new store to Target a different demographic or geographic region that you weren’t able to reach with your first store.

For example, if you have an existing shop that sells women’s apparel, you could open a new store that focuses on men’s apparel. Or if your first store Targets customers in the United States, you could open a second store that Targets customers in Canada.

Tap into new markets

In addition to reaching new customers, opening a second store can also help you tap into new markets. This is especially true if you’re looking to sell in multiple countries or if you want to sell products that are only available in certain regions.

By opening a new store, you can make sure that your products are available where your customers are located.

Grow your business

Finally, expanding your business by opening a second Shopify store can help you grow your business overall. A successful second store can lead to increased sales and profits, which can help fund future growth initiatives for your business.

2. How to set up a second Shopify store

Now that we’ve covered some of the reasons why you might want to open a second Shopify store, let’s take a look at how to set one up:

Step 1: Choose the right platform

The first step in setting up your second Shopify store is choosing the right platform for your needs. If you’re looking to sell in multiple countries or regions, we recommend using Shopify International . This platform gives you the ability to set up separate stores for each country or region where you want to sell and manage them all from one central dashboard.

Step 2: Set up your domain

The next step is setting up your domain . If you’re using Shopify International , each country or region where you want to sell will need its own domain . For example, if you want to sell in Canada and the United States, you would need two separate domains—one for each country .

You can either buy domains directly through Shopify or use an existing domain that you already own . If you already have domains that are pointing to another website, (e.g., www.example .com), then (you’ll need to follow these instructions).

Otherwise, feel free (to check out our guide on how to buy domains through Shopify). Once your domains are set up, (you can move on to step three ).

Step 3: The next step is setting up billing for your stores

If you’re using Shopify International , each country or region where you have a domain will be considered its own individual store .

As such , each individual store will need its own billing settings —including its own payment gateway , currency , and taxes . For more information on setting up billing for multiple stores , please see our documentation on managing bills for multiple stores .

Step 4: Choosing themes and apps for your stores

When setting up a Shopify store, you’ll need to choose a theme and apps for design and functionality. Keep in mind that some themes and apps will only work with a single store, while others are multi-store compatible. If you have a multi-store compatible theme or app installed on your first store and want to use it on a second store, you should have no problem doing so – just make sure to follow any instructions provided by the theme or app developer for installation and configuration on the second store. However, if you attempt to use a single-store theme with multiple stores or a multi-store theme multiple times with different stores, you may run into problems with how the theme or app displays or functions on your stores. It’s best to play it safe by choosing multi-store compatible themes and apps to avoid any issues down the road. The good news is that there are a lot of great multi-store compatible themes and apps to choose from, so whatever look you’re going for with your stores, you should have no problem finding the perfect themes and apps for the style and your needs.

Step 5: Adding products to your store

The fifth and final step in setting up a Shopify store is adding products to your store. If you have an existing Shopify store with products on it, you can either manually add those products to your second store or use a product CSV file to import all of your products at once into the new store (more on that here). If you need help adding products to your store or troubleshooting an import, our experts are here for you. Just open a support request and we’ll be happy to assist.

Adding products from an existing Shopify Store:

1. Sign in to your existing Shopify store and go to the Products page.
2. Select the products that you want to add to your second store.
3. From the Actions dropdown menu, select “Export”.
4. Select “All products” and “CSV for Excel, Google Sheets, and other spreadsheet programs”, and then click the “Export products” button.
5. Sign in to your second store’s Shopify admin and go to the Products page.
6. Click the “Import” button and select the downloaded CSV file from your existing store.
7. Map the columns in your CSV file to the corresponding fields in your new store.
8. Review your product information and make any necessary edits.
9. Click the “Import products” button to complete the import process.