How Do I Set Up Email Marketing on Shopify?

Setting up email marketing on Shopify is a great way to connect with your customers and keep them updated on your latest products and promotions. There are a few different ways to set up email marketing on Shopify, and the best method for you will depend on your specific needs and goals.

If you’re new to email marketing, or if you’re looking for a quick and easy way to get started, then Shopify’s built-in Email Service Provider (ESP) is a great option. With Shopify’s ESP, you can create beautiful email newsletters with no design experience required. Plus, our easy-to-use drag-and-drop editor makes it easy to add images, videos, and other rich media to your emails.

If you’re looking for more control over your email marketing, or if you want to use advanced features like automation or segmentation, then you may want to consider connecting your Shopify store to a third-party ESP like Mailchimp, Constant Contact, or AWeber. With a third-party ESP, you’ll have access to more features and flexibility when it comes to designing and sending your emails.

No matter which method you choose, setting up email marketing on Shopify is easy and only takes a few minutes. Simply decide which method is best for you and follow the instructions below.

Shopify’s Built-In Email Service Provider (ESP)

Shopify’s built-in ESP is the quickest and easiest way to get started with email marketing on Shopify. To set it up:

• From your Shopify admin, go to Settings > Notifications.
• In the Email notifications section, click Edit.

1. In the Send notifications using drop-down menu, select Shopify’s built-in ESP.

2. Enter the Email address, Display name, and Reply-to email address.

3. Click Save.

That’s it! You’re now ready to start creating beautiful email newsletters with Shopify’s built-in ESP.

Connecting Your Shopify Store to a Third-Party ESP

1. If you’re looking for more control over your email marketing, or if you want to use advanced features like automation or segmentation, then connecting your Shopify store to a third-party ESP is the best option for you.

PRO TIP: Email marketing can be a great way to connect with customers and promote your Shopify store, but it’s important to set it up correctly. Incorrectly setting up email marketing can lead to deliverability issues, which can impact your ability to reach your customers. It can also lead to bounced emails and other problems. Make sure you follow the instructions in this article carefully to avoid any issues.

2. There are many different third-party ESPs available, but we recommend using Mailchimp, Constant Contact, or AWeber.

Mailchimp

Mailchimp is one of the most popular third party ESPs available. They offer a free plan for small businesses that includes up to 2,000 contacts and 10,000 sends per month.
Plus, their paid plans start at just $10/month.