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How Do I Write a Product Description on Shopify?

Last updated on October 1, 2022 @ 7:42 pm

Product descriptions are one of the most important parts of your Shopify store – they help convince potential customers to buy from you, and can help search engines send traffic your way. A great product description tells customers what your product is, why they need it, and how it will benefit them.

It should be written in a way that is clear, concise, and easy to read.

PRO TIP: If you are planning to write a product description on Shopify, be aware that there are certain guidelines that you must follow. Failure to do so could result in your product description being rejected by Shopify. Make sure that your product description is clear, concise, and free of any grammar or spelling errors. In addition, make sure to include all relevant information about the product, such as its size, weight, color, and so on.

Here are some tips on how to write a great product description for your Shopify store:

  • Start with a catchy headline. This is the first thing that potential customers will see, so make sure it’s attention-grabbing and relevant to your product.
  • Include important details. Potential customers will want to know things like what your product is made of, how it works, and what sizes or options are available.
  • Use persuasive language. Convince potential customers that they need your product by using strong, persuasive language.
  • Highlight the benefits. Explain how your product will make the customer’s life better or easier.
  • Make it scannable. Use short paragraphs, bullet points, and clear headings to make your product description easy to scan.
  • Include a call to action. Tell potential customers what you want them to do next – buy your product!

By following these tips, you can write a great product description that will help convince potential customers to buy from you.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.