Adding Snapchat pixels to Shopify is a great way to track conversions and optimize your ads on the platform. There are two ways to do this: through the use of a third-party app or by manually adding the code to your store.
Third-Party Apps
There are a few different third-party apps that you can use to add Snapchat pixels to your Shopify store. The most popular ones are Pixel Caffeine and AdRoll. Both of these apps offer a free trial, so you can try them out before committing to a paid plan.
To use Pixel Caffeine, simply install the app and connect it to your Snapchat account. Once you’ve done that, you can create a new pixel or use an existing one. AdRoll works in a similar way, but you’ll need to create an account with them first.
Manually Adding the Code
If you’d rather not use a third-party app, you can also add the Snapchat pixel code to your store manually. To do this, you’ll first need to create a new pixel in your Snapchat account. Once you have the code, log into your Shopify account and go to Online Store > Themes > Edit code.
In the Layout folder, open the theme.liquid file. Scroll down to the very bottom of the code and paste your Snapchat pixel code just above the