Discounts are a great way to entice customers to buy from your Shopify store. There are a few different ways to set up discounts in Shopify, and each has its own advantages and disadvantages.
Percentage Discounts
The most common type of discount is a percentage off the purchase price. This is easy to set up and can be applied to any product in your store. The downside is that it can be difficult to track how much each customer is saving, and you may end up offering a higher discount than you intended.
Fixed Amount Discounts
Another option is to offer a fixed amount discount off the purchase price. This can be a specific dollar amount or a certain percentage of the purchase price.
The advantage of this type of discount is that it is easy to track how much each customer saves. The downside is that it can be difficult to set up, and you may not be able to offer as high of a discount as you would with a percentage off.
Free Shipping Discounts
Another popular type of discount is free shipping. This can be offered for all products in your store or for specific products only.
The advantage of this type of discount is that it encourages customers to spend more in your store since they know they won’t have to pay for shipping. The downside is that it can be difficult to track how much each customer saves, and you may end up losing money on shipping if you don’t charge enough for the products.
Discount Codes
Discount codes are another way to offer discounts to your customers. These codes can be applied at checkout and give the customer a certain percentage or dollar amount off their purchase.
The advantage of this type of discount is that it’s easy to track how much each customer saves.
