There’s no doubt that eCommerce is on the rise. In fact, global eCommerce sales are projected to reach $4.5 trillion by 2021.
If you’re looking to start your own online store, Shopify is a great platform to use. Shopify is a platform designed specifically for eCommerce, and it’s used by some of the biggest online retailers in the world, such as Tesla, Red Bull, and Nest.
One of the most important aspects of any eCommerce business is acquiring subscribers. After all, without subscribers, you won’t have any customers!
So, how do you get subscribers on Shopify? Let’s take a look at some tips:
1. Use pop-ups and exit-intent pop-ups
Pop-ups are one of the most effective ways to acquire subscribers on Shopify. You can use pop-ups to offer discounts, free shipping, or even just a simple newsletter sign-up form.
Exit-intent pop-ups are particularly effective because they’re triggered when someone is about to leave your site. This means that you’re able to capture their attention just before they’re about to leave, and this can be a great way to get them to subscribe to your newsletter or sign up for your free shipping offer.
1. Make sure your products are well-priced and offer good value.
2. Create compelling and attention-grabbing product descriptions.
3. Use attractive and eye-catching product photos.
4. Offer incentives for subscribing, such as discounts or free shipping.
5. Promote your subscription option on your website and social media channels.
6. Make it easy for visitors to subscribe, by providing a clear and visible subscribe button or form.
7. Keep your subscription forms short and simple, and only ask for the essential information.
8. Regularly send out high-quality content to your subscribers, such as exclusive deals, helpful tips, or interesting blog posts.
9. Pay attention to your unsubscribe rate and make sure you’re not annoying your subscribers with too many emails or irrelevant content.
10. Always offer an easy way for subscribers to unsubscribe
2. Use email marketing
Email marketing is a great way to connect with your customers and promote your Shopify store. You can use email marketing to send out newsletters, special offers, or even just updates about your store.
3. Use social media
Social media is a great way to connect with potential customers and promote your Shopify store.
You can use social media to share updates about your store, new products, or special deals. You can also use social media to run competitions or giveaways where people can win prizes if they subscribe to your newsletter or follow you on social media.
4. Use Google AdWords or other paid advertising platforms
Paid advertising is a great way to reach potential customers who are already interested in what you’re selling. You can use paid advertising platforms like Google AdWords or Facebook Ads to Target people who are searching for products like yours.
5. Use an app like Justuno or Privy
Justuno and Privy are two apps that allow you to create pop-ups and other forms of Targeted content (such as exit-intent pop-ups) on your Shopify store. These apps can be extremely effective in getting people to subscribe to your newsletter or sign up for your free shipping offer.
