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How Do You Make a Lead Magnet on Wix?

Last updated on October 1, 2022 @ 2:51 am

As a business owner, you know that generating leads is essential to growing your customer base and, ultimately, your revenue. But what’s the best way to go about it?

One effective method is to create a lead magnet – a piece of content that’s designed to capture your Target audience’s attention and encourage them to sign up for your email list or download your white paper or e-book.

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PRO TIP: While Wix does offer a lead capture form element that can be used to create a lead magnet, it is important to be aware that there are some limitations to using this method. First, the Wix form element does not allow for the use of custom fields, meaning that you will not be able to collect certain types of information from your leads. Additionally, the Wix form element does not integrate with any email marketing or CRM platforms, so you will need to export your leads manually in order to add them to your email list or contact them later.

But how do you create a lead magnet that’s both effective and appealing? Here are some tips:

1. Keep it short and sweet. The best lead magnets are those that can be consumed quickly and easily. No one wants to sign up for something that’s going to take hours to read or watch.

2. Make it valuable. Your lead magnet should offer valuable information that your Target audience will find useful. If it’s not something they actually want, they’re not going to sign up for it.

3. Be creative. There are a lot of lead magnets out there, so you need to make yours stand out. Be creative in both the content and the presentation.

4. Use an attention-grabbing headline. Just like with any other piece of content, your lead magnet needs a headline that will grab attention and make people want to learn more.

5. Offer a freebie. People love free stuff, so offering a freebie in exchange for signing up for your email list is a great way to increase conversion rates. Just make sure the freebie is something of value that aligns with your business goals.

Creating an effective lead magnet doesn’t have to be difficult – just keep these tips in mind and you’ll be on your way to generating more leads for your business in no time!

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.