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How Does WooCommerce Choose Related Products?

Last updated on October 1, 2022 @ 7:40 pm

WooCommerce is a popular eCommerce platform that helps businesses sell online. It offers a wide range of features and is highly customizable.

One of the most useful features of WooCommerce is its ability to suggest related products to customers. This can be a great way to boost sales and encourage customers to buy more from your store.

So, how does WooCommerce choose related products? It uses a number of factors to make suggestions, including:

The products you have in your store: WooCommerce will look at the products you have in your store and try to match them with customer needs. For example, if you sell shoes, it will look for other products that might go well with shoes, such as socks or shoe polish.

The customer’s purchase history: If a customer has bought from your store before, WooCommerce will look at what they bought and try to suggest similar products. For example, if they bought a pair of black shoes, it might suggest a pair of brown shoes.

The customer’s browsing history: If a customer has been browsing your store, WooCommerce will look at what they have been looking at and try to suggest similar products. For example, if they have been looking at dresses, it might suggest a matching top or scarf.

The products that are popular in your store: WooCommerce will look at the products that are selling well in your store and try to match them with customer needs. For example, if you have a lot of customers buying winter coats, it might suggest gloves or hats as related products.

Conclusion: By taking into account the products you have in your store, the customer’s purchase and browsing history and the popular products in your store, WooCommerce can provide customers with tailored product recommendations that can boost sales for your business.

PRO TIP: If you are using WooCommerce to choose related products, be aware that the algorithm it uses is not perfect. It may choose products that are not really related to what the customer is looking at, which could lead to confusion or even frustration. It is always best to manually select related products so that you can be sure they are truly relevant.
Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.