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How Is Canva Marketed?

Last updated on September 27, 2022 @ 11:34 pm

Canva is an online design platform that allows users to create professional designs for both web and print. The company was founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams. Canva is headquartered in Sydney, Australia.

Canva has over 1 million users and has been growing rapidly since its launch. The company has raised over $15 million in funding from investors including Sequoia Capital, Felicis Ventures, and Matrix Partners.

PRO TIP: Canva is a design platform that is heavily marketed to small businesses and individuals who are looking to create professional-looking designs without hiring a designer. However, Canva’s templates and designs are not always created with commercial use in mind, and many users have found themselves in copyright infringement hot water after using Canva’s templates for their business. If you plan to use Canva for your business, be sure to read the terms of service carefully and only use templates that are explicitly marked for commercial use.

Canva’s marketing strategy focuses on creating a strong brand presence through content marketing and social media. The company has a blog that features articles on design tips and tricks, as well as interviews with industry experts. Canva is also active on social media platforms such as Twitter, Facebook, and Pinterest.

Canva’s marketing efforts have been successful in driving traffic and engagement. The company has been featured in major publications such as Forbes, TechCrunch, and Mashable. Canva was also ranked #1 in Australia’s Startup Smart Awards in 2013.

The success of Canva’s marketing strategy is evident in the company’s rapid growth and strong brand presence. Canva is a prime example of how content marketing and social media can be used effectively to promote a business.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.