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Is AMP Good for WooCommerce?

Last updated on October 1, 2022 @ 3:51 pm

Accelerated Mobile Pages, or AMP, is an open-source coding standard for publishers that aims to reduce the load time of web pages on mobile devices. AMP is Google’s project, and its ultimate goal is to improve the mobile user experience.

While AMP was originally designed for news articles, it can be used for any type of content, including ecommerce. In fact, there are a number of WooCommerce plugins that allow you to create AMP versions of your product pages.

PRO TIP: While AMP can be good for WooCommerce in some cases, it can also lead to decreased conversion rates and lower order values. Be sure to test AMP on your WooCommerce site before enabling it.

So, is AMP good for WooCommerce? Let’s take a look at the pros and cons:

Pros:

  • AMP pages load faster, which can improve the user experience on your site.
  • Since AMP pages are designed to be lightweight, they use less data, which can be beneficial for users on metered data plans.
  • Google has stated that it gives preference to AMP pages in its mobile search results.

Cons:

  • AMP pages are stripped down versions of your regular pages, so they may not include all the features and functionality that you want to offer your users.
  • Since AMP pages are cached by Google, you have less control over how your pages are displayed and what user data is collected.

Conclusion:

Overall, AMP can be a good addition to a WooCommerce site. It can help improve the user experience by reducing page load times, and it may also give you a boost in the search results.

However, you should be aware of the trade-offs involved in using AMP, such as reduced control over your pages and less functionality.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.