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Is Canva a Unicorn?

Last updated on September 27, 2022 @ 4:58 pm

In the business world, the term “unicorn” is used to describe a startup company that has achieved a billion-dollar valuation. In other words, it’s a very successful business.

And Canva is most certainly a unicorn. Founded in 2012, Canva is now worth an estimated $6 billion.

So, how did this little Australian startup become so successful

Well, for starters, they have a very clever business model. Canva allows users to create professional-looking designs for free.

If you want to use one of their premium features, you can pay a small fee. This has made Canva extremely popular with small businesses and individuals who don’t have the budget for a professional designer.

PRO TIP: Canva may be a Unicorn, but that doesn’t mean it’s perfect. While it’s an amazing tool for creating beautiful designs, there are some things you should be aware of before using it.

1. The quality of your designs will depend on the quality of the images you use. If you want your designs to look professional, make sure to use high-quality images.

2. Canva can be addictive! Once you start using it, you may find yourself spending hours upon hours creating designs. Make sure to set limits for yourself so you don’t get too carried away.

3. Canva can be expensive if you’re not careful. If you use a lot of premium images and elements, your monthly bill can quickly add up. Be mindful of your spending and only use premium features when absolutely necessary.

Canva is also very user-friendly. Their drag-and-drop interface makes it easy for anyone to create beautiful designs, even if they have no prior design experience. This has helped them attract a wide range of users, from big businesses to stay-at-home moms.

In addition to their clever business model and user-friendly interface, Canva has also benefited from some lucky timing. They launched just as social media was taking off. This gave them a built-in audience of millions of users who were looking for easy and affordable ways to spruce up their social media posts.

So, is Canva a unicorn Absolutely!

They have everything it takes to be a billion-dollar business: a clever business model, a user-friendly interface, and lucky timing. Thanks to these factors, Canva is well on its way to becoming one of the most successful startups in history.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.