Since its launch in 2012, Canva has become one of the most popular online design tools. The Australian startup allows users to create professional-looking designs for free, with no design experience required.
Canva has been praised for its simple and intuitive interface, as well as its huge library of templates and stock photos.
So how does Canva make money The company has a freemium business model, which means that it offers a basic service for free, but charges for premium features.
For example, users can create unlimited designs and download high-resolution images for free, but they must pay if they want to use certain premium fonts or access more than 1 million stock photos. Canva also offers a range of paid subscriptions for businesses that need more features, such as team collaboration and branding tools.
While Canva is not yet profitable, it is growing rapidly. The company was valued at $6 billion in 2018 after raising $165 million in funding, and it is on track to generate $400 million in revenue this year. Canva’s success so far indicates that there is a big market for simple and affordable design tools.
Conclusion:
From the above article, we can see that though Canva is not yet profitable, it is growing rapidly. It has been valued at $6 billion and is on track to generate $400 million this year. Therefore we can say that there is a big market for simple and affordable design tools like Canva.
