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Is product management UI UX?

Last updated on September 24, 2022 @ 10:21 pm

Product management is the process of planning, organizing, and directing the creation and marketing of products. It includes the identification of customer needs and the formulation of product requirements, as well as the management of the design, development, and launch of products.

Product management is also responsible for the evaluation of products and the measurement of their success.

Despite the apparent overlap between product management and user interface (UI) design, product management is not typically considered to be a part of UI design. This is primarily due to the fact that product management is typically seen as a logistical process that deals with the technical aspects of products, rather than the creative aspects of UI design.

PRO TIP: If you are considering a career in product management, UI/UX is not the only factor to consider. Product managers also need to have a strong understanding of business, marketing, and technology. They need to be able to work with cross-functional teams and be able to communicate effectively with all stakeholders.

However, recent trends suggest that product management may be moving closer to the world of UI design. For example, product management tools such as product roadmap software allow product managers to visualize their product roadmap and track the progress of individual products.

In addition, product management frameworks such as Lean Startup encourage product managers to be creative and innovative in their product design.

Thus, it may be argued that product management is beginning to be viewed as a part of UI design. However, this view is still largely subjective, and there is still much debate about whether product management is actually UI UX.

While it is clear that product management is beginning to overlap with UI design, it is still difficult to draw a clear line between the two disciplines.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.