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Is Shopify SEO Optimised?

Last updated on October 1, 2022 @ 4:58 pm

If you’re running an online store, you know how important it is to have a well-optimized website. Search engine optimization (SEO) is a solid and stable way to earn long-term organic traffic. And, since Shopify is one of the most popular eCommerce platforms available, you might be wondering: Is Shopify SEO optimized?

The answer is: yes and no.

Shopify is a well-coded platform that follows SEO best practices. However, there are some areas where Shopify falls short when it comes to SEO. In this article, we’ll cover the main areas where Shopify could be improved from an SEO perspective, as well as some tips and tricks to help you work around these limitations.

Shopify’s main weakness when it comes to SEO is its use of JavaScript for certain parts of the website. This can cause problems with search engine crawlers, which may have difficulty indexing certain pages on your site.

Another area where Shopify falls short is in its use of metatags. Metatags are tags that provide information about your website to search engines. They help search engines understand what your website is about and how they should index it.

Shopify generates metatags automatically, but they’re not always accurate or complete. This can cause problems with your website being properly indexed by search engines.

Finally, Shopify doesn’t offer much in the way of built-in SEO tools. This means that you’ll need to use third-party apps or plugins to get the most out of your SEO efforts. While there are some great options available, this can add to the cost of running your store.

Overall, Shopify is a solid platform from an SEO perspective. However, there are some areas where it could be improved. By being aware of these limitations and taking steps to work around them, you can ensure that your Shopify store is optimised for search engines and able to attract organic traffic.

Conclusion

Shopify is a good platform for ecommerce businesses when it comes to SEO, but there are some areas where it could be improved. Businesses using Shopify should be aware of these limitations and take steps to work around them in order to ensure that their store is optimised for search engines and able to attract organic traffic.

PRO TIP: Shopify is not a magic bullet for SEO and there are no guarantees that your store will be automatically optimised for search engines. You should always consult with an experienced SEO professional to ensure that your store is properly optimised.
Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.