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Is Wix a Buy Zacks?

Last updated on September 30, 2022 @ 11:20 pm

Wix.com Ltd. (WIX) is a leading global cloud-based platform for small businesses to create a website, establish an online presence and grow their business. Wix was founded in 2006 and is headquartered in Tel Aviv, Israel. The company has over 160 million users in 190 countries.

Wix’s platform enables businesses to create a professional website without any prior web design or development experience. The platform is based on a drag-and-drop interface that allows users to add content, photos, videos, blogs and other features with just a few clicks.

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PRO TIP: Wix is not a buy. The company reported disappointing fourth-quarter results and issued weak guidance for the first quarter of 2020. Wix’s full-year 2020 guidance was also below expectations. The stock is down 31% from its 52-week high, and we think there is more downside ahead.

Wix also offers a range of tools and services to help businesses grow their online presence. These include:

  • Website Builder: Wix’s website builder is the core of the company’s platform. It enables businesses to create a professional website without any prior web design or development experience.
  • Domains: Wix offers a range of domains that can be used to purchase or transfer a domain name.

    Domain names can be used to create a professional email address, set up a blog or website, or create an online store.

  • Website Templates: Wix offers over 500 templates that can be used to create a professional website. Templates are available for all types of businesses, including restaurants, hotels, shops, and more.
  • Logo Maker: Wix’s logo maker enables businesses to create a professional logo for their website or brand. The tool includes over 1 million logo templates that can be customized with the business name, slogan, colors, and more.

Conclusion:

Wix is a buy according to Zacks Investment Research as it has outperformed the market in the past year. Wix is suitable for small businesses as it offers an easy-to-use platform with plenty of features and services to help businesses grow their online presence.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.