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What Are Virtual Products in WooCommerce?

Last updated on January 17, 2023 @ 4:58 pm

Virtual products are those that don’t require shipping because they’re either delivered electronically or aren’t physical items.

WooCommerce offers the ability to mark a product as virtual. When you do this, several things happen:

  • The shipping fields are hidden when adding/editing the product
  • A Virtual checkbox appears on the product page template
  • The shipping calculator is not shown on the cart/checkout page

Why Use Virtual Products

There are a few reasons you might want to use virtual products:

PRO TIP: Virtual products are intangible products that are delivered electronically. They can be downloaded, such as software, e-books, and music files, or they can be accessed online, such as online courses and streaming content.

When selling virtual products in WooCommerce, it is important to set the product type to “virtual” in the product data section. This will ensure that the correct shipping options are displayed to the customer during checkout. Additionally, you will need to add a downloadable file to the product if you are selling a downloadable product.

  • You never need to ship the product.This is common with digital products such as PDF files, ebooks, software, and audio or video files.
  • You want to offer a service or appointment.
    This could be something like a fitness class, consulting call, or website design service. You can use WooCommerce Bookings for this.
  • You want to upsell other products or services.
    For example, you might want to offer an online course that comes with a physical book. The book would be the upsell product and it would require shipping.

How to Set Up a Virtual Product in WooCommerce

  1. In your WordPress admin panel, go to WooCommerce > Products > Add New. Give your product a name and description like you normally would.
  2. Scroll down the page and find the Shipping section. Here you’ll see an option to mark the product as virtual.
  3. Click the checkbox next to Virtual and then select Save changes.net/wp-content/uploads/2020/03/save-changes1.jpg” width=”693″ height=”526″ alt=”How to Set Up a Virtual Product in WooCommerce”>

Now That You Know What Virtual Products Are.

You can start using them on your WooCommerce site! If you have any questions about setting up or selling virtual products, let us know in the comments below.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.