Website Building » WooCommerce » What Are WooCommerce Products?

What Are WooCommerce Products?

Last updated on January 15, 2023 @ 5:03 pm

Product pages are the heart of any eCommerce website, and WooCommerce is no different. A WooCommerce product page is a page that has been specifically created to display a single product, and it includes all the information a customer needs to know about that product before making a purchase.

Product pages are important for a number of reasons. First and foremost, they are responsible for converting visitors into customers – without them, you wouldn’t make any sales! Secondly, they play a pivotal role in your overall website SEO. search engine optimization: the process of making your website more visible in search engine results pages.

Finally, they provide an opportunity for you to build trust and credibility with your audience.

PRO TIP: When creating a WooCommerce product, be sure to set the product type and product category. These settings will determine how your product is displayed on your WooCommerce store.

What should be included on a WooCommerce product page?

Now that we’ve established just how important WooCommerce product pages are, let’s take a look at what should be included on them. As a general rule of thumb, your product pages should include:

  • Product name: This seems like an obvious one, but it’s worth mentioning nonetheless! Make sure your product name is clear and concise, and that it accurately reflects the product itself.
  • Product image: Again, this might seem like an obvious one – but it’s worth mentioning nonetheless! Your product image is one of the first things potential customers will see when they land on your product page, so make sure it’s high quality and tells them everything they need to know about the product at a glance.
  • Product price: This is another essential piece of information that needs to be included on your product page. Customers need to know how much your products cost before they can make a purchase, so make sure this information is easy to find.

A good product description will give potential customers all the information they need to know about your product before making a purchase. It should be clear and concise, and free from any typos or grammatical errors.

This is arguably the most important element on your entire product page! The add to cart button allows customers to add your products to their shopping carts so they can purchase them – without it, you wouldn’t make any sales!

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.