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What is a KPI in UI UX?

Last updated on September 24, 2022 @ 9:33 pm

A key performance indicator (KPI) is a measurable performance Target that can be used to track progress or changes in a company or organization. They can be used in many different fields, such as manufacturing, finance, and marketing.

PRO TIP: KPIs (Key Performance Indicators) in UI/UX are a set of metrics used to measure the success of a design in meeting its objectives. They can be used to track progress, identify areas for improvement, and compare the performance of different designs.

However, it is important to use KPIs wisely, as they can easily be misinterpreted or misused. For example, using too many KPIs can lead to information overload, while using the wrong KPIs can lead to frustration and confusion.

When using KPIs in UI/UX, it is important to:

– Define the objectives of the design upfront
– Select KPIs that are relevant to these objectives
– Keep the number of KPIs manageable
– Use KPIs as a guide, not a rulebook

In UI UX, a KPI can be used to track the success of a user interface (UI) design. For example, a company could set a goal of having 50 percent of users complete a certain task within a certain amount of time.

If the number of users who complete the task in that amount of time decreases, then the KPI would show that the design of the task is not successful. Conversely, if the number of users who complete the task in that amount of time increases, then the KPI would show that the design of the task is successful.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.