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What Is a Landing Page on Shopify?

Last updated on October 1, 2022 @ 5:28 pm

A landing page on Shopify is a page that you can use to promote your products or services. Landing pages are often used to collect customer information, such as email addresses or phone numbers. They can also be used to generate sales or leads for your business.

You can create a landing page on Shopify by using the Page tool in your Shopify admin. To create a landing page, you’ll need to:

1. Choose a template – Choose a template that best suits your purpose for the landing page. For example, if you’re promoting a product, you may want to choose a template that includes an image gallery or product description.

2. Add content – Add content to your landing page, including text, images, and videos. Be sure to include a call-to-action (CTA) so that visitors know what you want them to do next.

3. Publish your page – Once you’re happy with your landing page, click the “Publish” button to make it live on your website.

A landing page on Shopify can be a great way to promote your products or services and collect customer information. Be sure to choose a template that best suits your purpose, add engaging content, and include a call-to-action so that visitors know what you want them to do next.

PRO TIP: If you are planning to create a landing page on Shopify, it is important to be aware of the potential risks involved. A landing page is a single page that is designed to promote a specific product or offer, and it can be created using the Shopify platform. However, if not done correctly, a landing page can actually hurt your business by driving away potential customers.

When creating a landing page on Shopify, be sure to avoid common mistakes such as:

• Not having a clear purpose for the page – A landing page should have a very clear purpose, such as promoting a specific product or offer. If your landing page is confusing or does not have a clear focus, visitors will likely leave without taking any action.

• Not including a strong call to action – A call to action is essential on any landing page, as it tells visitors what you want them to do next. Without a strong call to action, your landing page will likely be ineffective.

• Not optimizing for mobile – With more and more people using mobile devices to access the internet, it is essential to optimize your landing page for these users. If your landing page is not optimized for mobile, you could be losing out on a large portion of your potential audience

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.