Website Building » Shopify » What Is a Shopify Feed?

What Is a Shopify Feed?

Last updated on October 1, 2022 @ 10:37 pm

A Shopify feed is a structured data file that contains all of your product information, and is used to sync your products with third-party marketplaces and apps. A Shopify product feed includes important data points such as your product name, price, images, availability, and more.

Shopify feeds are essential for merchants who want to list their products on third-party marketplaces such as Amazon, eBay, Google Shopping, and Facebook. A well-optimized product feed can help you increase your visibility and reach more potential customers.

PRO TIP: If you are looking for information on how to create a Shopify feed, be warned that there is a lot of conflicting and outdated information out there. While Shopify does have a documentation page on the topic, it is very basic and does not provide enough detail for most people. There are also many YouTube videos and blog posts that claim to show you how to create a Shopify feed, but most of these are either out of date or just plain wrong. In short, unless you are an expert at Shopify or ecommerce in general, it is probably best to avoid trying to create a Shopify feed yourself.

When creating a Shopify feed, you’ll need to consider which data points are most important for your products. For example, if you’re selling apparel, you’ll want to make sure that your product images are high quality and that your product descriptions accurately reflect the items that you’re selling.

If you’re not sure where to start, there are a few Shopify feed templates available online that can help you get started. Once you have a template, you can use a text editor like Notepad++ or Sublime Text to edit your Shopify feed.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.