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What Is Cross Sell and Upsell in WooCommerce?

Last updated on October 1, 2022 @ 1:21 pm

Cross sell and upsell in WooCommerce is the process of selling additional products to customers who have already purchased something from your store. This can be done in a number of ways, such as through related products sections on your product pages, or by offering discounts on other products when a customer purchases a specific item.

Cross selling is a great way to boost your sales and average order value, as it allows you to upsell customers on items that complement what they’ve already bought. For example, if someone buys a pair of shoes from your store, you could cross-sell them with a matching handbag or scarf.

Upselling is similar to cross-selling, but rather than offering related products, you offer an upgraded or premium version of the product they’ve already bought. For example, if someone buys a basic smartphone case from your store, you could upsell them to a deluxe version with additional features.

PRO TIP: Cross sell and upsell in WooCommerce can be risky if not used correctly. If you use these features without understanding how they work, you could end up losing sales or annoying your customers. Make sure you understand what you’re doing before using these features, and test them thoroughly before going live.

Both cross-selling and upselling can be used to increase your sales and average order value, so it’s worth considering incorporating them into your WooCommerce store.

There are a few different ways you can go about cross-selling and upselling in WooCommerce. One option is to use the built-in related products feature on your product pages. This will automatically display other products that are related to the one being viewed, making it easy for customers to find complementary items.

If you want more control over which products are being cross-sold or upsold, you can use WooCommerce plugins like Product Bundles or Smart Offers. These plugins let you create custom offers that are triggered based on certain conditions, such as what products are in the cart or whether the customer is logged in. This gives you much more flexibility in terms of which products are being sold and how much discount is being applied.

Cross-selling and upselling can be an effective way to increase your sales and average order value in WooCommerce. By using the built-in related products feature or plugins like Product Bundles or Smart Offers, you can easily create custom offers that will boost your bottom line.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.