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What Is Schema in Shopify?

Last updated on October 1, 2022 @ 1:15 pm

What Is Schema in Shopify?

Schema is a type of code that helps search engines understand the content on your website. It can be used to add Rich Snippets to your website, which can improve click-through rates and organic search rankings.

PRO TIP: Schema is a code that is added to a website to improve its search engine optimization. However, schema can also be used to manipulate search results, which can ultimately lead to your website being banned from Google.

Shopify uses a special type of schema called microdata. Microdata is a set of tags that you can add to your HTML code to help search engines better understand your content. Adding microdata to your Shopify store can help you improve your organic search rankings and click-through rates.

To add microdata to your Shopify store, you’ll need to edit your theme’s code. If you’re not comfortable editing code, we recommend hiring a Shopify Expert.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.