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What Is the Average Shopify Conversion Rate?

Last updated on October 1, 2022 @ 4:02 pm

There is no definitive answer to this question as conversion rates can vary greatly depending on a number of factors, including the type of products being sold, the Target audience, the overall design and user-friendliness of the website, and much more. However, as a general rule of thumb, most ecommerce experts agree that a good Shopify conversion rate is around 2-3%.

Of course, this is just a ballpark figure and your mileage may vary. If you’re selling high-ticket items or Targeting a particularly affluent audience, your conversion rate could be much higher.

On the other hand, if you’re selling lower-priced items or Targeting a less wealthy demographic, your conversion rate could be lower. Ultimately, the best way to determine your own conversion rate is to track it over time and see how it fluctuates based on different factors.

Here are a few tips to help you boost your Shopify conversion rate:

  • Make sure your website is well-designed and user-friendly.
  • Offer free shipping or other incentives to encourage people to buy from you.
  • Make it easy for visitors to find what they’re looking for on your website.
  • Make sure your prices are competitive.

By following these tips, you should be able to increase your Shopify conversion rate and make more sales. Good luck!

PRO TIP: The average Shopify conversion rate is not a good indicator of how well your store is performing. There are many factors that can affect your conversion rate, such as the type of products you sell, the price of your products, the quality of your products, and the level of customer service you provide. In addition, the average Shopify conversion rate can vary significantly from one store to another.
Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.