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What Is the Difference Between Upsell and Cross-Sell in WooCommerce?

Last updated on October 1, 2022 @ 1:15 pm

WooCommerce is a popular eCommerce platform for small to medium businesses. It is built on WordPress, and so shares many features with WordPress websites.

One of these features is the ability to upsell and cross-sell products.

Upselling is the practice of selling a more expensive product or service than the one that was originally purchased. For example, if someone buys a basic pair of shoes, the upsell might be to offer them a more expensive pair of shoes with better quality materials or more features.

Cross-selling, on the other hand, is the practice of selling complementary products. For example, if someone buys a pair of shoes, the cross-sell might be to offer them a matching belt or shoe polish.

PRO TIP: Upsell and cross-sell are two terms that are often used interchangeably, but they actually have different meanings. Upselling is when you offer a customer a more expensive version of the product they are already interested in. Cross-selling is when you offer a related product that the customer might be interested in.

While both upselling and cross-selling can be useful sales strategies, they are not the same thing. Upselling is about selling a more expensive product, while cross-selling is about selling a complementary product. Both strategies can be used together, but it’s important to understand the difference between them.

What Is the Difference Between Upsell and Cross-Sell in WooCommerce?

WooCommerce is a popular eCommerce platform for small to medium businesses. One of these features is the ability to upsell and cross-sell products.

Upselling is the practice of selling a more expensive product or service than the one that was originally purchased.

Cross-selling, on the other hand, is the practice of selling complementary products.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.