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What Is the SEO Title in Squarespace?

Last updated on December 27, 2022 @ 10:25 pm

As a business owner, you know that SEO is important for generating traffic to your website. But what exactly is SEO? And what role does the title play in all of this?

SEO, or Search Engine Optimization, is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). The goal of SEO is to attract more visitors to your site by earning higher positions in the SERP. One way to improve your ranking is by optimizing your website’s title tag.

The title tag is a HTML element that specifies the title of a web page. The title tag is displayed in the browser’s tab and is also used by search engines as a factor in determining your page’s rank. A well-optimized title tag can help boost your ranking and increase your chance of appearing in the top results for relevant searches.

When creating or editing your title tag, there are a few things to keep in mind:

  • Use keywords wisely: Choose keywords that are relevant to your business and Target audience. Stuffing your title with too many keywords will not only hurt your ranking, but it will also turn off potential customers.
  • Make it unique: Your title should be unique to each page on your site.

    Avoid using generic titles such as “Home” or “About Us. “

  • Keep it short and sweet: A good rule of thumb is to keep your title under 60 characters. This ensures that your entire title will be visible in the SERP, and it also makes it easier for people to remember.
  • Include your brand name: Including your brand name in the title can help improve brand awareness and recognition.

By following these tips, you can create an effective and optimized SEO title that will help improve your website’s ranking and visibility.

PRO TIP: The SEO Title in Squarespace can be changed in the Design > Site Header > Title & Logo section. Be sure to uncheck the “Display Site Title” checkbox before changing the title, otherwise your site’s title will display twice on your pages!
Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.